Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
We have things under control.’ The world was a very different place three or four years back when many of the DAM systems used today were built. Back then the Internet of Things wasn’t even a thing. Those old-world systems weren’t designed with the explosive growth of today’s digital landscape in mind.