Expectations in health care are higher than ever. Patients are taking on more responsibility for costs and are demanding more personalized service. At the same time, health plan reimbursements to providers are increasingly tied to quality and patient satisfaction. It all adds up to an increasing need for responsive, adaptable and patient-centered care. Introducing Optum Interactive Platform; a multi-channel, data-driven solution that works with a hospitalís existing IT systems. Optum Interactive Platform allows patients, members of the care team and administrators to access useful information, self-service tools and services through facility-based and mobile technologies. The unified, omni-channel platform integrates with EMRs and existing hospital IT systems and utilizes intuitive apps and services to help improve care coordination for team members by enabling them to respond to aspects of care that drives engagement, improves performance and increases patient satisfaction measures.