The growing demand for personalised content across digital channels has fundamentally changed how forward-thinking companies measure return on investment (ROI) in digital asset management (DAM) solutions. DAM is the linchpin of making the future customer experience scalable.
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. Itís a strategic enabler of digital transformation.