Offers > IBM > Addressing customer analytics with effective data matching

Addressing customer analytics with effective data matching

Published By: IBM
IBM
Published:  Apr 18, 2016
Length:  8 pages

With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base.



Tagsibm, mdm, big data, data management, data matching, customer analytics