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How User Behavior Data Can Help CSPs Prosper in an OTT Era

Published By: IBM
IBM
Published:  Apr 14, 2016
Length:  8 pages

Read this Stratecast white paper from Frost & Sullivan to learn about the challenges over-the-top (OTT) competitors such as Google, Hulu, Netflix, and Facebook are causing communications service providers (CSPs). Learn how CSPs can use customer behavior data to deliver personalized experiences and offers, and discover the solutions that can turn data into a competitive advantage.



Tagsibm, behavior data, social media, csp, telecom, ott