Learn how to create stronger marketing campaigns with better data.
Which is easier: creating a data-savvy-segmentation strategy or navigating a maze? Well, the first, of course! In this step-by-step workbook, we've mapped a simple route to segmentation. You can be well on your way to a full-blown targeting plan in just four whistle stops:
- Message Station – Determine your key differentiators
- Buyersville – Identify who's buying from you
- Persona City – Understand common challenges, motivators & goals
- Behavioral Depot – Leverage behavior triggers
Don't let the opportunity to increase sales leads pass you by. The train is leaving the station.