Offers > Dun & Bradstreet > Making a Business Case for Customer Data Management in Marketing

Making a Business Case for Customer Data Management in Marketing

Published By: Dun & Bradstreet
Dun & Bradstreet
Published:  Oct 30, 2015
Length:  5 pages

“Better customer data management increases marketing ROI.” Easy to say, but not so easy to prove. This whitepaper provides everything you need to build a business case for customer data management, including:

  • What organizational data maturity is and how it benefits the business
  • Actual performance outcomes of data-mature organizations
  • Data maturity’s quantifiable impact on targeting, nurturing and close

Take this first step to better data management and move a mile forward in business growth. 

Download your whitepaper today!



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