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Goodbye Mass Segmentation - Hello Personalized Engagement

Published By: IBM
IBM
Published:  Sep 08, 2015

Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."



Tagsbanking, finance, customer engagement, analytics, insights, segmentation, personal finance, investing