Mobile moments are the new competitive battleground. Mobile messaging creates mobile moments, or the ability to serve your customers proactively in their moment of need. Mobile messaging improves revenue, customer engagement, and satisfaction with products and services while often lowering operational costs. Yet too few eBusiness professionals have embraced mobile messaging as a tool to improve customer experience and drive business results.
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.