Offers > IBM > Measure, analyze and manage: optimizing marketing results with business analytics

Measure, analyze and manage: optimizing marketing results with business analytics

Published By: IBM
IBM
Published:  May 19, 2015
Length:  12 pages

An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.



Tagsmarketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi