With the explosive growth in smartphone and tablet usage over the past five years, most marketers have developed strategies to
engage customers via mobile channels. In this Adobe survey, we found that more experienced mobile marketers have learned to reach customers across devices and platforms and adapt their mobile investments as they mature.
In this research, we analysed and benchmarked best practices among mobile marketers, from “experts” in the field (17% of respondents classified themselves as experts) to more recent arrivals. These professionals work in a variety of industries—media and entertainment, retail and commerce, financial services and B2B high-tech—and perform mobile marketing activities on a regular basis. The survey offers a bigpicture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Read on and find out where you stand.