How effective is your mobile app development process when it comes to understanding customer needs and delivering the right apps at the right time?
IBM commissioned Forrester to identify the key drivers of successful mobile apps and the costs of failure -- for both customer-facing and enterprise applications.
Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift” and the competitive reality of “mobile moments.” We also invited our customer, Bank of Montreal, to share their mobile app dev story.
A good app can increase traffic, sales, productivity and brand satisfaction (see what happened for the Bank of Montreal). And a bad app will do the opposite (you could risk doubling your costs if you’re not mindful of the key cost drivers).