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Addressing customer analytics with effective data matching

Published By: IBM
IBM
Published:  Nov 06, 2014
Length:  8 pages

With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base.



Tagsbig data, data integration, analytics, customer matching, ibm