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Optimizing The E-Commerce Experience: Empower your employees to delight customers

Published By: IBM
IBM
Published:  Oct 06, 2014
Length:  14 pages

This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments and create more engaging digital customer experiences.



Tagse-commerce, lob employees, digital store content, marketing investments