In today's visual web, consumers are sharing brandsí images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves.
In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag.
In this Visual Analytics report, you'll learn:
How to accurately measure engagement across this visual web
Three creative ways to solve for the inevitable Empty Shelves problem
How to use social cues from Pinterest to optimize business decisions across ecommerce, social and advertising