After identifying Pinterest as one of the top go-to sources for food and drink inspiration, it was clear the visual network would be the perfect environment for encouraging stagnant consumers to bring Kahlua's product out of the bar and into their pantries.
With the launch of the brand's very first Pinterest campaign, users were invited to pin Kahl˙a-inspired recipes and, more importantly, bring these recipes into their kitchens to be shared and enjoyed with friends and family.
Learn how Kahlua used Pinterest to drive:
16,000+ new emails
More than 1,400,000 impressions
3,800 new Pinterest followers (14x increase)
Download the full case study to learn how Kahlua turned online inspiration into offline action!