Offers > Adobe > Channels in Concert: Trends in Integrated Marketing

Channels in Concert: Trends in Integrated Marketing

Published By: Adobe
Adobe
Published:  Jul 09, 2014
Length:  22 pages

As the customer journey and consumer behaviour become increasingly complex, the need for integrated marketing capabilities has never been greater.

This research makes it clear that most organisations are still only feeling their way when it comes to a joined-up approach to their marketing activities, even though there is a broad understanding within the marketplace that successful integration is essential for both improved customer experience and enhanced business performance.

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Tagstrends in integrated marketing, quarterly digital intelligence