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Mobile: The New Marketing Frontier

Published By: IBM
Published:  Apr 22, 2014
Length:  10 pages

Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.

Tagsibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing