Even if you have a video under development or up and running, you'll want to check out this whitepaper.
Youtube is now the #2 search engine in the world! If you do not have video then you are losing market share to your competitors. But, knowing what type of video to create is way more critical than previously thought.
The key reason for that is CONVERSION!
If you want conversions then you need to have a video that makes that happen. But, you first have to know what your options are. This may seem simple but our experience indicates that more than 80% of online marketers DO NOT consider ALL video marketing options before proceeding with video marketing.