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Digital Asset Management

Published By: SAS
SAS
Published:  Apr 08, 2013
Length:  6 pages

There is much more to managing marketing collateral than meets the eye. From creation to distribution, marketers need to master many process steps to enable colleagues across the enterprise to use and reuse digital assets, such as graphics, advertisements, photos, video and multimedia files. Organizational complexity makes this a much more challenging task.

To learn more download this whitepaper.  



Tagssas, marketing operations, digital assets, graphics, advertisements, marketing process, digital asset management