It could be a marketer’s dream – or a nightmare – to consider the way the marketing environment has evolved in just a few years. With the proliferation of contact channels, you can connect with customers in many new ways. Conversely, customers have more ways to connect with you and broadcast their own messages about you. Even the smallest company can have a global presence. Products come and go at an accelerated pace. Online sources yield terabytes of customer information that can be used to tailor offers at a more personal level than ever.
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