The essence of great recruiting is to fish where the fish are. As times change, the "recruiting waters" get overfished. This is what makes the profession so highly flexible. Over the course of a decade, the success of one technique creates the demand for the next.
Facebook is where the fish are, and there has never been a more opportune time to begin recruiting new talent through your Facebook career site or brand page. As more and more companies make their presences known through their pages, Facebook's one billion users grow more accustomed to interacting and sharing content with those companies of which they become fans.
This whitepaper discusses the benefits of leveraging those relationships by making Facebook a part of your recruiting strategy so you can:
Define and target the right candidates.
Build an engaging and highly trafficked brand page.
Post your jobs.
Measure your effectiveness.
Get ready to take a dip in a thriving talent pool with your own successful Facebook recruiting strategy.