Consumers don’t trust advertising, but they trust your customers’ opinions – 83% say it’s important to read user-generated content before making decisions about financial services. Engaging customers through proven social strategies can reveal insights to scalably increase lifetime customer value.
Financial services firm Charles Schwab has developed a set of best practices that financial services organizations can use to guide their decision to invest in social. Download the complimentary Forrester case study to learn:
- How to implement user-generated content in a highly regulated environment
- How to gain internal buy-in within financial services organizations
- How ratings and reviews impacted Charles Schwab’s customer advocacy score
- How Charles Schwab is changing its business based on customer feedback