Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, Baidu, and Yahoo! Japan. More than $3 billion in annual paid search budgets are managed through Kenshoo by the most sophisticated advertisers and agencies in the world. Kenshoo clients include 4 of the top 5 U.S. travel websites, 6of the top 10 global hotel chains, 7 of the top 10 global retailers, 8 of the top 10 global telecoms, 10 of the top 10 global ad agency networks and 24 of the Fortune 50 companies.
This report includes paid search trends segmented by the following categories: