Companies in every industry rely on information to make decisions. Often, the information they need is difficult to obtain because it either does not reside in their departmental systems or is fragmented across different applications. Although company functions such as sales, marketing, operations, finance, and human resources are interconnected, the data they produce and store is not.
For a business to achieve optimal performance, information has to flow across functional boundaries. For example, sales, marketing, and service professionals need information from finance, HR, and manufacturing to help them better manage customers.
HR professionals need financial information to gain a better understanding of compensation trends and other workforce costs. Manufacturing and procurement professionals need data on customer orders, material, and labor costs to more effectively manage the supply chain.
Most companies lack this kind of cross-value chain insight because the required data is stored in disconnected systems, such as supply chain, HR, order management, billing, procurement, financial, and CRM systems. Moreover, the traditional business intelligence tools in use are typically confined to one subject or functional area, difficult to use and maintain, and cannot provide insight across the entire corporate value chain. The resulting siloed view of the business makes it extremely difficult to make optimal decisions. Oracle Business Intelligence Applications provide the answer to this critical business challenge.