Offers > Optify > 5 Steps to Building a Strategic B2B Keyword List

5 Steps to Building a Strategic B2B Keyword List

Published By: Optify
Optify
Published:  Aug 13, 2012
Length:  8 pages

Successful B2B inbound marketing campaigns are built on a strategic keyword foundation

Your keywords are a foundational element of your SEO and inbound marketing efforts—it’s essential that you choose them wisely.  This requires a strategic approach to your keyword research, and one that’s different from building a paid search list.

Get this critical first step right and you’ll maximize both traffic and leads from your inbound campaigns.  So how do you get started? 

Download “5 Steps to Building a Strategic B2B Keyword List” and you’ll learn how to:

  • Ensure that your keywords align with your business goals and target audiences
  • Find great ‘seed’ keywords to get your research off to the right start
  • Use keyword suggestions tools strategically
  • Evaluate relevancy, volume, competition and ability to convert as part of your decision criteria
  • Establish benchmarks and meaningful tracking metrics
Get “5 Steps to Building a Strategic B2B Keyword List” to ensure that your SEO and inbound marketing efforts are built on a strategic keyword foundation.



Tagsb2b marketing, keywords, seo, search engine marketing, keyword diversity, optify, inbound marketing