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IBM SPSS Predictive Customer Analytics

Published By: IBM
IBM
Published:  Aug 07, 2012

View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques;  confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.



Tagspredictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer, grow relationships, rfm analysis, business intelligence, customer wants