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2012 Shopping Comparison Site Study: Which Website Converts at 2.78%?

Published By: CPC Strategy
CPC Strategy
Published:  May 21, 2012

CPC Strategy looked at more than 110 online retailers, 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best comparison shopping engine (CSE) online.  The study includes a breakdown of the best comparison shopping sites by traffic, revenue, conversion rates, ROI and merchant tools.  Some sites analyzed in the report include Google Product Search, Bing Shopping, and Amazon Product Ads.   

The study even features a category breakdown to find the best converting shopping engine for apparel, electronics, home & garden and sporting goods merchants. 

CPC Strategy analyzes a new set of data each quarter to look at the CSE industry overall and to help ecommerce merchants figure out the best places they can list their products.

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Tagscomparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing, ecommerce, retail, cpc, ppc, google shopping, google product search, pricegrabber, nextag, amazon, shopzilla, bizrate, product