Offers > Forrester > Mobile Marketing: Three Principles For Success

Mobile Marketing: Three Principles For Success

Published By: Forrester
Forrester
Published:  May 10, 2012
Length:  19 pages

More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.



Tagsemerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media