Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. Target-oriented distribution over different channels such as online stores, price catalogs, and point of sale opens up new target markets and increases awareness in the marketplace. It is precisely these developments in the area of multichannel commerce which make the idea of a centralized PIM solution attractive. The key drivers are the long tail, multi-site and changes in category management. Find out more now!