Companies that systematically identify and energize Brand Advocates to recommend their brand and products online are getting at least a 10X ROI in media and sales value. In other words, for every $1 a company invests in energizing Advocates, the company gets $10 in positive Word of Mouth impressions and sales. This 10X "Return on Advocacy" is significantly higher than the return that marketers get from paid search campaigns on Google and other marketing approaches.
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Why energizing Brand Advocates delivers at least 10X ROI
How a consumer electronics company is getting 10X ROI by energizing its Advocates