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B2B Marketers Must Better Prepare For Marketing Automation

Published By: Aprimo
Published:  Feb 03, 2012
Length:  11 pages

Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into. They need to prepare for the use of the technology insurance agencies a single) the lead-to-revenue process product in order to automate; only two) content to back up the information as well as responses; as well as a few) the advertising business that is ready to assistance the technology.

Tagsmarketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing