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Levelling the Playing Field: How Companies Use Data for Competitive Advantage

Published By: SAP
SAP
Published:  Mar 24, 2011
Length:  27 pages

Nearly all companies realize that the way to gain a competitive advantage is to obtain better data, interpret them quickly, and distribute them in easier-to-use formats. However, there are many obstacles to the effective use of data and few companies surmount them all—a fact that results in a lot of unused corporate data. How are companies using information to beat their rivals and create a more level playing field? This report from the Economist Intelligence Unit examines how their practices are evolving and offers examples of data use at some highly successful companies.



Tagscompetitive advantage, corporate data, data use, data usage