Despite frequent sightings of “green shoots”, the global recession is far from over. It will be months, perhaps years, before it is clear whether these moves have paid off. What is certain is that it is possible to break away from the crowd at times of crisis, balancing short-term expediency against long-term goals, and so pursue a strategy for growth.
Our research shows that firms focused on rapid growth are blending offensive and defensive tactics in their efforts to pass their competitors. Get in-depth information from this whitepaper.